Question 1

What is Amazon NSI+ and how is it different from standard NSI?

Accepted Answer

Amazon NSI+ is the enhanced premium tier of Amazon's New Seller Incentives program. While standard NSI offers up to $52,500 in credits and FBA benefits, NSI+ adds seven exclusive premium benefits including free Prime Video Fast advertising, Dedicated Offer ASIN protection, influencer marketing, social media marketing across Amazon handles, automatic deal consideration, launch marketing placements, and Amazon Storefront Collections.

Question 2

How do Voltage clients access NSI+ benefits?

Accepted Answer

Voltage is an Amazon NSI+ partner. Brands launched through the Voltage Business Builders program or managed by Voltage's agency team gain access to the full suite of NSI+ enhanced benefits. The team handles enrollment, qualification, and activation of every benefit.

Question 3

What is Amazon Prime Video Fast Advertising?

Accepted Answer

Through NSI+, eligible brands can run free 15- or 30-second video commercials on Amazon Prime Video Fast (formerly Freevee), reaching millions of viewers at zero media cost. This benefit normally requires significant Amazon DSP advertising budgets.

Question 4

What is the Dedicated Offer ASIN protection benefit?

Accepted Answer

The Dedicated Offer benefit ensures eligible products are sold only by the brand owner on Amazon, preventing unauthorized third-party sellers from listing against your ASINs and protecting margins, pricing strategy, and customer experience.

Question 5

What is the total value of NSI+ benefits?

Accepted Answer

The standard NSI package is worth over $50,000 in credits and fee waivers. The NSI+ enhanced benefits represent tens of thousands in additional marketing value. Combined, the total value can exceed $100,000 in equivalent marketing and protection benefits during the first year.