Question 1

Why are my Amazon ads not converting?

Accepted Answer

Your Amazon ads may not be converting due to a lack of a clear strategy, poor keyword targeting, or not understanding the specific rules of the Amazon marketplace you're selling in. It's crucial to build a proper campaign funnel and optimize your PPC efforts.

Question 2

What is the best way to structure an Amazon PPC campaign?

Accepted Answer

A successful Amazon PPC campaign structure involves creating a funnel that moves customers from broad awareness to a specific purchase decision. This includes using different ad types and targeting strategies at each stage of the funnel to maximize conversions and ROI.