Question 1

Why is it important to have multiple traffic sources for my e-commerce business?

Accepted Answer

Relying on a single traffic source is risky. If that platform bans your account or changes its algorithm, your business could be crippled overnight. Diversifying your traffic across multiple platforms like Facebook, Google, and TikTok creates a safety net and ensures a steady stream of customers.

Question 2

What should I do if my ad account gets banned?

Accepted Answer

First, stay calm and do not create a new account, as this can lead to a permanent ban. Follow the platform's appeal process carefully. To prevent future bans, ensure your ads are compliant and consider working with an agency that has a strong relationship with the platform.