Question 1

What were the biggest changes in ecommerce in 2025?

Accepted Answer

In 2025, the ecommerce landscape saw significant shifts. Rising operational costs, increased platform fees, and more competitive advertising meant that growth alone could no longer hide inefficient business practices. This forced many online sellers to focus on profitability and operational excellence over just scaling their revenue.

Question 2

Why is cash flow so important for ecommerce businesses in 2026?

Accepted Answer

Cash flow is critical in 2026 because the timing of your money matters more than ever. With tighter margins and higher costs, having cash on hand to manage inventory, pay for advertising, and handle returns is essential for survival and growth. A healthy cash flow allows you to be proactive and seize opportunities, while poor cash flow can quickly lead to a downward spiral.