Question 1

What is the biggest challenge in e-commerce?

Accepted Answer

The biggest challenge is selling to strangers. To overcome this, focus on building a community of repeat buyers and nurturing those relationships.

Question 2

How many touchpoints does it take to convert a customer?

Accepted Answer

It can take an average of 30 touchpoints to convert a new customer. This is why having an omnipresent marketing strategy is so important for building trust and making sales.