Question 1

How is TikTok changing e-commerce?

Accepted Answer

TikTok is integrating shoppable videos and live shopping events directly into its platform, allowing users to purchase products without leaving the app. This creates a seamless shopping experience and opens new revenue opportunities for sellers.

Question 2

What can small sellers do to leverage TikTok?

Accepted Answer

Small sellers can start by setting up a TikTok Shop account and connecting their product catalog. This enables them to test the platform's potential and reach a broader audience through engaging content.

Question 3

Why is adapting to TikTok important for sellers?

Accepted Answer

Adapting to TikTok is crucial because it represents a significant shift in consumer purchasing behavior. Early adopters can gain a competitive edge, while those who ignore the platform risk missing out on new growth opportunities.