Think Bigger: The Life-Changing Advice Ryan McKenzie Received to Launch Tru Earth
A mission-driven business is a company that is built around a specific cause or purpose that goes beyond just making a profit. These businesses, like Ryan McKenzie's Tru Earth, are guided by their values and aim to make a positive impact on the world while also achieving financial success.
Key Takeaways
- A business with a strong mission is more resilient than one based solely on financial goals.
- Don't take business advice from people who haven't achieved what you want to achieve.
- Modern tools and platforms make it easier than ever to test a business idea without massive upfront investment.
- Overcoming self-limiting beliefs is a critical step in achieving your entrepreneurial goals.
- Thinking bigger can transform your business and your life.
Key Takeaway 1
A business with a strong mission is more resilient than one based solely on financial goals.
Key Takeaway 2
Don't take business advice from people who haven't achieved what you want to achieve.
Key Takeaway 3
Modern tools and platforms make it easier than ever to test a business idea without massive upfront investment.
Key Takeaway 4
Overcoming self-limiting beliefs is a critical step in achieving your entrepreneurial goals.
Key Takeaway 5
Thinking bigger can transform your business and your life.
Have you ever wondered if your business could be more than just a way to make money?
Have you ever wondered if your business could be more than just a way to make money? What if it could be a force for good in the world? In this episode of the High Voltage Business Builders Podcast, we sit down with Ryan McKenzie, the founder of Tru Earth, to talk about the power of building a mission-driven business. Ryan's story is a powerful reminder that with a big enough 'why,' you can overcome any obstacle and build a brand that truly matters.
Ryan's entrepreneurial journey started, as many do, with a simple lemonade stand.
Ryan's entrepreneurial journey started, as many do, with a simple lemonade stand. But even from a young age, he had a knack for seeing opportunities and a drive to create something of his own. This early taste of business ownership planted a seed that would eventually grow into a global movement. Over the years, Ryan honed his skills and learned the ins and outs of the business world, but it wasn't until he connected his passion with a larger purpose that he found his true calling. He realized that he could use his entrepreneurial talents to tackle one of the world's most pressing problems: plastic pollution. This realization was the birth of Tru Earth, a company dedicated to providing consumers with eco-friendly alternatives to traditional household products.
The path to building a successful mission-driven business is not always easy.
The path to building a successful mission-driven business is not always easy. Ryan faced his fair share of challenges, from navigating the advice of well-meaning family and friends to battling his own self-limiting beliefs. He had to learn to give himself permission to pursue his own goals, even when they seemed audacious. One of the key lessons from Ryan's journey is the importance of surrounding yourself with the right people. He learned to be selective about whose advice he took, focusing on mentors and peers who were actively pursuing the kind of success he envisioned for himself. This mindset shift was crucial in helping him stay the course and build a business that is now making a real impact on the planet.
At the heart of Ryan's success is the concept of 'thinking bigger.' He encourages entrepre
At the heart of Ryan's success is the concept of 'thinking bigger.' He encourages entrepreneurs to look beyond the immediate challenges and to envision the long-term impact they want to have. This means not being afraid to set ambitious goals and to believe in your ability to achieve them. For anyone looking to build an e-commerce brand or an Amazon FBA business, this is a critical lesson. In a crowded marketplace, it's the brands with a clear purpose and a compelling story that stand out. By building a mission-driven business, you can create a brand that not only generates revenue but also inspires a loyal community of customers who share your values.
So, what are the practical takeaways for you, the aspiring entrepreneur?
So, what are the practical takeaways for you, the aspiring entrepreneur? First, find a problem you are passionate about solving. This will be the fuel that keeps you going when things get tough. Second, don't be afraid to start small and test your ideas. With the tools available today, you can validate a business concept without a massive upfront investment. Third, be intentional about the community you build around you. Seek out mentors and peers who will support and challenge you to think bigger. Finally, never lose sight of your mission. It's the North Star that will guide you as you build your own e-commerce empire.
Episode Summary
Have you ever wondered if your business could be more than just a way to make money? What if it could be a force for good in the world? In this episode of the High Voltage Business Builders Podcast, we sit down with Ryan McKenzie, the founder of Tru Earth, to talk about the power of building a mission-driven business. Ryan's story is a powerful reminder that with a big enough 'why,' you can overcome any obstacle and build a brand that truly matters.
Ryan's entrepreneurial journey started, as many do, with a simple lemonade stand. But even from a young age, he had a knack for seeing opportunities and a drive to create something of his own. This early taste of business ownership planted a seed that would eventually grow into a global movement. Over the years, Ryan honed his skills and learned the ins and outs of the business world, but it wasn't until he connected his passion with a larger purpose that he found his true calling. He realized that he could use his entrepreneurial talents to tackle one of the world's most pressing problems: plastic pollution. This realization was the birth of Tru Earth, a company dedicated to providing consumers with eco-friendly alternatives to traditional household products.
The path to building a successful mission-driven business is not always easy. Ryan faced his fair share of challenges, from navigating the advice of well-meaning family and friends to battling his own self-limiting beliefs. He had to learn to give himself permission to pursue his own goals, even when they seemed audacious. One of the key lessons from Ryan's journey is the importance of surrounding yourself with the right people. He learned to be selective about whose advice he took, focusing on mentors and peers who were actively pursuing the kind of success he envisioned for himself. This mindset shift was crucial in helping him stay the course and build a business that is now making a real impact on the planet.
At the heart of Ryan's success is the concept of 'thinking bigger.' He encourages entrepreneurs to look beyond the immediate challenges and to envision the long-term impact they want to have. This means not being afraid to set ambitious goals and to believe in your ability to achieve them. For anyone looking to build an e-commerce brand or an Amazon FBA business, this is a critical lesson. In a crowded marketplace, it's the brands with a clear purpose and a compelling story that stand out. By building a mission-driven business, you can create a brand that not only generates revenue but also inspires a loyal community of customers who share your values.
So, what are the practical takeaways for you, the aspiring entrepreneur? First, find a problem you are passionate about solving. This will be the fuel that keeps you going when things get tough. Second, don't be afraid to start small and test your ideas. With the tools available today, you can validate a business concept without a massive upfront investment. Third, be intentional about the community you build around you. Seek out mentors and peers who will support and challenge you to think bigger. Finally, never lose sight of your mission. It's the North Star that will guide you as you build your own e-commerce empire.
If you're ready to stop trading time for money and build a business that aligns with your values, this episode is a must-listen. Ryan McKenzie's story will inspire you to think bigger and to take the first step towards building your own mission-driven business. To learn more about how you can build your own almost-automated income with FBA, visit Voltage Business Builders and discover how you can buy back your freedom.
Frequently Asked Questions
What is a mission-driven business?
A mission-driven business is a company that is built around a specific cause or purpose that goes beyond just making a profit. These businesses, like Ryan McKenzie's Tru Earth, are guided by their values and aim to make a positive impact on the world while also achieving financial success.
How does having a strong mission help an entrepreneur?
A strong mission provides a powerful 'why' that can fuel an entrepreneur through the challenges of building a business. It helps in making decisions that are aligned with the company's values and can also attract customers and employees who share the same passion for the cause.
Full Transcript
In what ways has the essence of 'thinking bigger' been a transformative element in your business-building process? This episode dives deep into the story of an entrepreneur and business builder who started selling lemonade stands to turn his passion into a mission of reducing the world's plastic containers. Join us as we explore how Ryan Mckenzie found his purpose and navigated through self-limiting beliefs, advice from family, and balancing a job with his own business. He covers topics such as how college led him to his mission with Tru Earth, the value of entrepreneurial spirit, and the importance of thinking bigger when starting a business. This is a conversation about building success through resilience, understanding trends in commerce and communication, and striving to make an impact on future generations! [00:00 - 07:00] From Lemonade Stands to Reducing the World's Plastic Containers [07:01 - 12:58] Reflections on the Best and Worst Advice in Business [12:59 - 22:12] Ryan's Struggle to Give Himself Permission to Pursue Personal Goals [22:13 - 24:57] Wrapping Up! Want to connect with Ryan? Follow him on LinkedIn & Instagram . Head to Tru Earth to reduce the environmental impact we have on our planet! Key Quotes: “It's really easy to give up on more money. It's really hard to give up on things that will impact the future of my children's life on this planet.” - Ryan McKenzie “I think we’re this beautiful place in time where you don't need to do all of the work that you used to need to do in order to determine whether a business can be successful.” - Ryan McKenzie “If somebody's not doing the thing that you want to do and they're telling you to stop doing it, they're probably not the best person to take advice from." - Ryan McKenzie Let’s get connected! You can find me on LinkedIn , Instagram, Facebook & YouTube . Head to Voltage Digital Marketing to boost your brand and sales exposure! If you liked the show, please LEAVE A 5-Star REVIEW, like, and subscribe through your favorite streaming platform! Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!
Have you ever wondered if your business could be more than just a way to make money? What if it could be a force for good in the world? In this episode of the High Voltage Business Builders Podcast, we sit down with Ryan McKenzie, the founder of Tru Earth, to talk about the power of building a mission-driven business. Ryan's story is a powerful reminder that with a big enough 'why,' you can overcome any obstacle and build a brand that truly matters. Ryan's entrepreneurial journey started, as many do, with a simple lemonade stand. But even from a young age, he had a knack for seeing opportunities and a drive to create something of his own. This early taste of business ownership planted a seed that would eventually grow into a global movement. Over the years, Ryan honed his skills and learned the ins and outs of the business world, but it wasn't until he connected his passion with a larger purpose that he found his true calling. He realized that he could use his entrepreneurial talents to tackle one of the world's most pressing problems: plastic pollution. This realization was the birth of Tru Earth, a company dedicated to providing consumers with eco-friendly alternatives to traditional household products. The path to building a successful mission-driven business is not always easy. Ryan faced his fair share of challenges, from navigating the advice of well-meaning family and friends to battling his own self-limiting beliefs. He had to learn to give himself permission to pursue his own goals, even when they seemed audacious. One of the key lessons from Ryan's journey is the importance of surrounding yourself with the right people. He learned to be selective about whose advice he took, focusing on mentors and peers who were actively pursuing the kind of success he envisioned for himself. This mindset shift was crucial in helping him stay the course and build a business that is now making a real impact on the planet. At the heart of Ryan's success is the concept of 'thinking bigger.' He encourages entrepreneurs to look beyond the immediate challenges and to envision the long-term impact they want to have. This means not being afraid to set ambitious goals and to believe in your ability to achieve them. For anyone looking to build an e-commerce brand or an Amazon FBA business, this is a critical lesson. In a crowded marketplace, it's the brands with a clear purpose and a compelling story that stand out. By building a mission-driven business, you can create a brand that not only generates revenue but also inspires a loyal community of customers who share your values. So, what are the practical takeaways for you, the aspiring entrepreneur? First, find a problem you are passionate about solving. This will be the fuel that keeps you going when things get tough. Second, don't be afraid to start small and test your ideas. With the tools available today, you can validate a business concept without a massive upfront investment. Third, be intentional about the community you build around you. Seek out mentors and peers who will support and challenge you to think bigger. Finally, never lose sight of your mission. It's the North Star that will guide you as you build your own e-commerce empire. If you're ready to stop trading time for money and build a business that aligns with your values, this episode is a must-listen. Ryan McKenzie's story will inspire you to think bigger and to take the first step towards building your own mission-driven business. To learn more about how you can build your own almost-automated income with FBA, visit Voltage Business Builders and discover how you can buy back your freedom.