Question 1

What is a mission-driven business?

Accepted Answer

A mission-driven business is a company that is built around a specific cause or purpose that goes beyond just making a profit. These businesses, like Ryan McKenzie's Tru Earth, are guided by their values and aim to make a positive impact on the world while also achieving financial success.

Question 2

How does having a strong mission help an entrepreneur?

Accepted Answer

A strong mission provides a powerful 'why' that can fuel an entrepreneur through the challenges of building a business. It helps in making decisions that are aligned with the company's values and can also attract customers and employees who share the same passion for the cause.