Question 1

What is the best way to market to Gen Z?

Accepted Answer

Traditional advertising is losing its effectiveness with Gen Z. This generation values authenticity and rewards, so a rewards-based marketing strategy that offers tangible benefits is a far more effective approach to customer acquisition.

Question 2

How can e-commerce brands compete with major advertisers?

Accepted Answer

Smaller e-commerce brands can gain a competitive edge by focusing on building a loyal community. By offering rewards and creating a network of engaged customers, brands can achieve powerful, word-of-mouth marketing that is more trustworthy and effective than expensive ad campaigns.