Question 1

What is the most crucial element for a successful Black Friday campaign?

Accepted Answer

According to our guest expert, Jacob Anson, a powerful email list is the engine of your Black Friday profits. Building a direct line of communication with your customers allows you to deliver value, build trust, and present targeted offers that convert far more effectively than relying on paid ads alone.

Question 2

How can I build an email list from scratch before the holiday season?

Accepted Answer

Start by offering genuine value. Create a simple lead magnet, such as a downloadable guide or a checklist related to your niche, in exchange for an email address. This initial offering builds goodwill and attracts subscribers who are genuinely interested in what you have to offer, setting the stage for a successful sales event.