Question 1

What is the biggest mistake Amazon sellers make regarding profitability?

Accepted Answer

The most common mistake is not fully understanding their unit economics. Many sellers fail to calculate true landed costs, including all Amazon fees, which leads to shrinking or non-existent profit margins. Tracking these financial metrics is the first step to building a profitable business.

Question 2

How can small brands compete with Chinese sellers on Amazon?

Accepted Answer

Competing on price is a losing strategy. Instead, smaller brands should focus on building a strong brand identity and unique value proposition. This allows you to command higher prices and create a loyal customer base that is not just looking for the cheapest option.