Question 1

What is Amazon's new AI agent policy?

Accepted Answer

Amazon's new policy requires any third-party software, tool, or even a virtual assistant that accesses your Seller Central account to be classified as an 'agent'. These agents must identify themselves as automated systems to Amazon. This change is designed to increase transparency and control over the platform.

Question 2

How does the end of inventory commingling affect Amazon sellers?

Accepted Answer

The end of commingling means brand owners have greater control over their inventory, ensuring customers receive their specific products. For resellers, it means they must now apply a unique FNSKU label to every unit sent to Amazon's fulfillment centers, adding a step to their process.