Question 1

How much of U.S. e-commerce is controlled by Amazon and Shopify?

Accepted Answer

Amazon and Shopify together control approximately 50% of U.S. e-commerce, making them dominant players in the market. This concentration of power impacts sellers' strategies significantly.

Question 2

Why is platform dependency a concern for sellers?

Accepted Answer

Platform dependency can limit growth and increase risk if a single platform changes its policies or algorithms. Diversifying revenue streams across multiple channels can mitigate these risks.

Question 3

What actionable steps can sellers take to adapt to the Amazon-Shopify duopoly?

Accepted Answer

Sellers should audit their platform dependency, diversify revenue streams, and understand buyer behavior on these platforms to build a more resilient business.