Question 1

How does TikTok Shop reduce ACoS for Amazon sellers?

Accepted Answer

TikTok Shop helps Amazon sellers reduce ACoS by driving organic traffic to their listings. By listing products on TikTok Shop and utilizing its affiliate program, sellers can attract traffic that converts without incurring PPC costs, thus lowering overall ACoS.

Question 2

What is the first step to leverage TikTok Shop for Amazon sales?

Accepted Answer

The first step is to list your top-performing SKU on TikTok Shop. Focus on a product with the best conversion rate, clean margins, and strong visual appeal. Activate the affiliate program and set a competitive commission to attract creators.

Question 3

Why is TikTok Shop important for Amazon sellers now?

Accepted Answer

TikTok Shop is crucial for Amazon sellers as it offers a new channel to drive traffic and sales without relying solely on Amazon's PPC system. As ecommerce competition intensifies, leveraging TikTok Shop provides a structural cost advantage and enhances margins, making it a strategic necessity.