Question 1

Why is it important to look for advertising channels outside of Amazon for my FBA business?

Accepted Answer

Relying solely on Amazon PPC can be risky due to rising costs and increased competition. Diversifying your advertising to platforms like TikTok or other social media channels allows you to reach new audiences, build your brand, and create additional revenue streams, ultimately leading to a more resilient and profitable business.

Question 2

What is the difference between demand discovery and demand capture in e-commerce?

Accepted Answer

Demand discovery is about creating awareness and interest in your products among people who may not be actively looking for them. Demand capture, on the other hand, is about converting existing interest into sales from customers who are already searching for products like yours. A successful e-commerce strategy requires a balance of both to build a sustainable brand and drive consistent sales.

Question 3

How can I increase the profit margins of my Amazon FBA products?

Accepted Answer

A key strategy to increase profit margins is to focus on products with higher price points. This allows for more room to absorb advertising costs and generate a healthier profit on each sale. Additionally, optimizing your supply chain, reducing operational costs, and building a strong brand can all contribute to improved profitability.