Question 1

How did Ashley Kalus achieve 397% growth?

Accepted Answer

Ashley Kalus achieved 397% growth by leveraging a strategic approach that combined paid advertising with organic rank improvement and fostering repeat purchase behavior. This method, supported by data-driven decisions, allowed her to scale effectively in a competitive market.

Question 2

What is TACoS and why is it important?

Accepted Answer

TACoS, or Total Advertising Cost of Sales, is a metric that helps sellers understand the overall impact of advertising on their sales. Monitoring TACoS trends, rather than just the number, can provide insights into the efficiency of ad spend and guide strategic adjustments.

Question 3

Can these strategies work for new sellers?

Accepted Answer

Yes, the strategies discussed can be adapted for sellers at any level. By focusing on the relationship between advertising and organic growth, new sellers can build a strong foundation that supports long-term success, regardless of their starting point.