Question 1

How can a DTC brand survive rising acquisition costs?

Accepted Answer

Brands with a high average order value (AOV) are better positioned to absorb customer acquisition costs of $50 or more. Focusing on profitability and efficiency, rather than just revenue, is key to long-term survival.

Question 2

What is the most important mindset for an e-commerce founder?

Accepted Answer

The most critical mindset is to simply not give up and to keep surviving. E-commerce is a game of endurance, and founders who can weather the storms and adapt to challenges are the ones who ultimately succeed.