Question 1

What is the first step to building a scalable business?

Accepted Answer

The first step is to deeply understand your business's numbers. This means going beyond surface-level revenue and tracking key metrics like customer acquisition cost (CAC), lifetime value (LTV), and cash flow to get a true picture of your profitability.

Question 2

When should I expand my business to a new sales channel?

Accepted Answer

You should only consider expanding to a new sales channel after you have completely optimized and systemized your first one. Adding a new channel before you have mastered the first one often leads to divided focus and can hurt your overall profitability.