Entrepreneurship in 2025: Success, Marketing & What Still Works with Jason Schappert from Moola
The most important marketing principle for 2025 is to own your audience. Building a direct line of communication with your customers through email and SMS is essential for sustainable growth and protects you from algorithm changes on social media platforms.
Key Takeaways
- Real wealth is about freedom, not just seven-figure revenues.
- Owning your audience through email and SMS is crucial for growth.
- Building community is the most undervalued asset in modern entrepreneurship.
- Leading with value and serving your customers will lead to sales.
- Imperfect action and speed of execution are more important than perfection.
Key Takeaway 1
Real wealth is about freedom, not just seven-figure revenues.
Key Takeaway 2
Owning your audience through email and SMS is crucial for growth.
Key Takeaway 3
Building community is the most undervalued asset in modern entrepreneurship.
Key Takeaway 4
Leading with value and serving your customers will lead to sales.
Key Takeaway 5
Imperfect action and speed of execution are more important than perfection.
What does it really take to build a successful business in 2025?
What does it really take to build a successful business in 2025? It is not about chasing the latest shiny object or relying on AI to do all the heavy lifting. It is about getting back to the basics of what has always worked: building real relationships, owning your audience, and leading with value. In this episode of the High Voltage Business Builders Podcast, I sit down with Jason Schappert from Moola to talk about entrepreneurship in 2025 and the timeless principles that are more important than ever.
So many entrepreneurs get caught up in the vanity metrics of seven-figure revenues, but Ja
So many entrepreneurs get caught up in the vanity metrics of seven-figure revenues, but Jason and I agree that real wealth is not just about the money. It is about freedom. It is about having the time and the choice to live life on your own terms. We dive deep into how you can build a business that serves your life, instead of a life that serves your business. It is a perspective shift that can change everything for you as an entrepreneur. We also explore why the lean startup mindset is making a huge comeback. In a world of complexity, simplicity wins. Jason shares how simple marketing tactics, like the referral system Hotmail used back in the day, can still be incredibly effective. It is a powerful reminder that you do not need a massive budget or a complicated tech stack to grow your business. You just need to be smart, scrappy, and focused on what moves the needle.
One of the biggest mistakes I see entrepreneurs make is not owning their audience.
One of the biggest mistakes I see entrepreneurs make is not owning their audience. They build their entire business on rented land, like social media platforms, and then wonder why their growth is so unpredictable. Jason and I are both huge believers in the power of email and SMS marketing. When you have a direct line of communication with your customers, you are in control. You are not at the mercy of algorithm changes or platform updates. We discuss why data is the new gold and how you can start building a valuable database of customers and potential customers. This is not just a marketing tactic, it is a long-term asset for your business that will pay dividends for years to come.
In our disconnected digital world, community is more valuable than ever.
In our disconnected digital world, community is more valuable than ever. People are craving real connection, and if you can provide that, you will build a loyal following of raving fans. Jason shares his insights on how to build and scale a community around your brand. It is not about having a massive Facebook group with thousands of members. It is about creating a space where people feel seen, heard, and understood. We also talk about the importance of leading with value. So many businesses are focused on selling, selling, selling. But the most successful entrepreneurs are the ones who are focused on serving, serving, serving. When you genuinely help people and solve their problems, the sales will follow. It is a simple but powerful shift in mindset that can transform your business from one that is constantly struggling to one that is effortlessly growing.
Let us be honest, building a business is not always glamorous.
Let us be honest, building a business is not always glamorous. It is not like what you see on Instagram. There is a lot of chaos behind the curtain. Jason and I get real and share some of our own behind-the-scenes stories of risk, resilience, and the messy reality of entrepreneurship. We also talk about why so many people fail to take action. They get stuck in a cycle of consuming information but never actually implementing it. We share our thoughts on how to break free from this trap and start taking imperfect action. Because at the end of the day, execution is everything. Speed beats perfection every single time. It is better to get something done and out into the world than to wait for it to be perfect. Your story is your strategy. Being honest, transparent, and willing to share your journey, the good, the bad, and the ugly, is what will connect you with your audience on a deeper level. People do not buy what you do, they buy why you do it.
Episode Summary
What does it really take to build a successful business in 2025? It is not about chasing the latest shiny object or relying on AI to do all the heavy lifting. It is about getting back to the basics of what has always worked: building real relationships, owning your audience, and leading with value. In this episode of the High Voltage Business Builders Podcast, I sit down with Jason Schappert from Moola to talk about entrepreneurship in 2025 and the timeless principles that are more important than ever.
So many entrepreneurs get caught up in the vanity metrics of seven-figure revenues, but Jason and I agree that real wealth is not just about the money. It is about freedom. It is about having the time and the choice to live life on your own terms. We dive deep into how you can build a business that serves your life, instead of a life that serves your business. It is a perspective shift that can change everything for you as an entrepreneur. We also explore why the lean startup mindset is making a huge comeback. In a world of complexity, simplicity wins. Jason shares how simple marketing tactics, like the referral system Hotmail used back in the day, can still be incredibly effective. It is a powerful reminder that you do not need a massive budget or a complicated tech stack to grow your business. You just need to be smart, scrappy, and focused on what moves the needle.
One of the biggest mistakes I see entrepreneurs make is not owning their audience. They build their entire business on rented land, like social media platforms, and then wonder why their growth is so unpredictable. Jason and I are both huge believers in the power of email and SMS marketing. When you have a direct line of communication with your customers, you are in control. You are not at the mercy of algorithm changes or platform updates. We discuss why data is the new gold and how you can start building a valuable database of customers and potential customers. This is not just a marketing tactic, it is a long-term asset for your business that will pay dividends for years to come.
In our disconnected digital world, community is more valuable than ever. People are craving real connection, and if you can provide that, you will build a loyal following of raving fans. Jason shares his insights on how to build and scale a community around your brand. It is not about having a massive Facebook group with thousands of members. It is about creating a space where people feel seen, heard, and understood. We also talk about the importance of leading with value. So many businesses are focused on selling, selling, selling. But the most successful entrepreneurs are the ones who are focused on serving, serving, serving. When you genuinely help people and solve their problems, the sales will follow. It is a simple but powerful shift in mindset that can transform your business from one that is constantly struggling to one that is effortlessly growing.
Let us be honest, building a business is not always glamorous. It is not like what you see on Instagram. There is a lot of chaos behind the curtain. Jason and I get real and share some of our own behind-the-scenes stories of risk, resilience, and the messy reality of entrepreneurship. We also talk about why so many people fail to take action. They get stuck in a cycle of consuming information but never actually implementing it. We share our thoughts on how to break free from this trap and start taking imperfect action. Because at the end of the day, execution is everything. Speed beats perfection every single time. It is better to get something done and out into the world than to wait for it to be perfect. Your story is your strategy. Being honest, transparent, and willing to share your journey, the good, the bad, and the ugly, is what will connect you with your audience on a deeper level. People do not buy what you do, they buy why you do it.
If you are ready to stop trading time for money and build a business that gives you the freedom you deserve, then this episode is a must-listen. Jason and I packed it with actionable advice and timeless wisdom that will help you succeed in entrepreneurship in 2025 and beyond. So, grab a pen and paper, and get ready to take some notes. And if you are serious about building your own e-commerce empire, I invite you to check out Voltage Business Builders. We have helped countless entrepreneurs just like you build and scale their businesses, and we would love to help you too. Visit our website to learn more and see how we can help you achieve your goals.
Frequently Asked Questions
What is the most important marketing principle for 2025?
The most important marketing principle for 2025 is to own your audience. Building a direct line of communication with your customers through email and SMS is essential for sustainable growth and protects you from algorithm changes on social media platforms.
How can I build a strong community around my brand?
To build a strong community, focus on creating a space where your audience feels seen, heard, and understood. It is not about the size of your following, but the quality of the connections you build. Lead with value and serve your community, and they will become loyal advocates for your brand.
Full Transcript
In This Episode, We Cover: What success looks like for entrepreneurs in 2025 How to build real wealth (hint: it's not about 7 figures—it’s about freedom) The core marketing principles that still outperform AI gimmicks The power of email, data, and owning your audience How to build and scale community in a disconnected digital world How Moola is helping the next generation become financially savvy 🕒 Chapters: [01:05] – Why “Back to Basics” Works in 2025 Jason shares why the Lean Startup mindset and simple marketing wins like Hotmail-style referrals still work today. [04:05] – Data Is the New Gold Email isn’t dead—owning your audience through email and SMS is a non-negotiable for growth and survival. [06:38] – Relationships Still Drive Revenue Building real digital relationships and community is the most undervalued asset in modern entrepreneurship. [08:41] – Sell Less, Serve More Why leading with value (not desperation) flips the script on business success—and how Jason learned that the hard way. [11:08] – Redefining Wealth and Freedom Jason breaks down what real wealth looks like in 2025 (hint: it’s not just about money—it’s about time and choice). [16:34] – The Chaos Behind the Curtain Business isn’t as pretty as it looks on Instagram—Jason and Neil share raw behind-the-scenes stories of risk and resilience. [22:15] – Execution > Information Why most people fail to act—and how to get started with imperfect action. [25:02] – Imperfect Action Creates Momentum The power of building while flying the plane—and why speed beats perfection every time. [31:52] – Your Story Is the Strategy How storytelling, honesty, and mentorship can create deeper business impact and lasting growth. Follow Jason Schappert on LinkedIn 🚀 Grab a Copy of "Almost Automated Income w/ FBA" and lean the strategies of 8 figures sellers 👉 https://www.voltagedm.com/booknt 🚀 Learn The 5 Big "Shifts" Strategy That Allowed Just ONE Private Label Brand to Sell 474,738 Physical Products Since 2012 and learn about our private 1:1 coaching here: 👉 https://www.voltagedm.com/ Follow me on: LinkedIn: / https://www.linkedin.com/in/neiltwa/ Instagram: / https://www.instagram.com/neiltwa/ Facebook: / https://www.facebook.com/neiltwa/ X/Twitter: / https://twitter.com/voltagefba TikTok: / https://www.tiktok.com/@fbabusinessbuilders 🎧 Like This Episode? ✅ Subscribe to the podcast for more Amazon growth strategies! ✅ Share this episode with other Amazon sellers! ✅ Drop a comment or question below—let’s discuss! Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!
What does it really take to build a successful business in 2025? It is not about chasing the latest shiny object or relying on AI to do all the heavy lifting. It is about getting back to the basics of what has always worked: building real relationships, owning your audience, and leading with value. In this episode of the High Voltage Business Builders Podcast, I sit down with Jason Schappert from Moola to talk about entrepreneurship in 2025 and the timeless principles that are more important than ever. So many entrepreneurs get caught up in the vanity metrics of seven-figure revenues, but Jason and I agree that real wealth is not just about the money. It is about freedom. It is about having the time and the choice to live life on your own terms. We dive deep into how you can build a business that serves your life, instead of a life that serves your business. It is a perspective shift that can change everything for you as an entrepreneur. We also explore why the lean startup mindset is making a huge comeback. In a world of complexity, simplicity wins. Jason shares how simple marketing tactics, like the referral system Hotmail used back in the day, can still be incredibly effective. It is a powerful reminder that you do not need a massive budget or a complicated tech stack to grow your business. You just need to be smart, scrappy, and focused on what moves the needle. One of the biggest mistakes I see entrepreneurs make is not owning their audience. They build their entire business on rented land, like social media platforms, and then wonder why their growth is so unpredictable. Jason and I are both huge believers in the power of email and SMS marketing. When you have a direct line of communication with your customers, you are in control. You are not at the mercy of algorithm changes or platform updates. We discuss why data is the new gold and how you can start building a valuable database of customers and potential customers. This is not just a marketing tactic, it is a long-term asset for your business that will pay dividends for years to come. In our disconnected digital world, community is more valuable than ever. People are craving real connection, and if you can provide that, you will build a loyal following of raving fans. Jason shares his insights on how to build and scale a community around your brand. It is not about having a massive Facebook group with thousands of members. It is about creating a space where people feel seen, heard, and understood. We also talk about the importance of leading with value. So many businesses are focused on selling, selling, selling. But the most successful entrepreneurs are the ones who are focused on serving, serving, serving. When you genuinely help people and solve their problems, the sales will follow. It is a simple but powerful shift in mindset that can transform your business from one that is constantly struggling to one that is effortlessly growing. Let us be honest, building a business is not always glamorous. It is not like what you see on Instagram. There is a lot of chaos behind the curtain. Jason and I get real and share some of our own behind-the-scenes stories of risk, resilience, and the messy reality of entrepreneurship. We also talk about why so many people fail to take action. They get stuck in a cycle of consuming information but never actually implementing it. We share our thoughts on how to break free from this trap and start taking imperfect action. Because at the end of the day, execution is everything. Speed beats perfection every single time. It is better to get something done and out into the world than to wait for it to be perfect. Your story is your strategy. Being honest, transparent, and willing to share your journey, the good, the bad, and the ugly, is what will connect you with your audience on a deeper level. People do not buy what you do, they buy why you do it. If you are ready to stop trading time for money and build a business that gives you the freedom you deserve, then this episode is a must-listen. Jason and I packed it with actionable advice and timeless wisdom that will help you succeed in entrepreneurship in 2025 and beyond. So, grab a pen and paper, and get ready to take some notes. And if you are serious about building your own e-commerce empire, I invite you to check out Voltage Business Builders. We have helped countless entrepreneurs just like you build and scale their businesses, and we would love to help you too. Visit our website to learn more and see how we can help you achieve your goals.