Question 1

Is Black Friday data reliable for business planning?

Accepted Answer

Black Friday data can be misleading. The compressed demand during this short period distorts customer behavior, and relying on it for long-term strategy can lead to poor decisions. It's better to analyze post-holiday data for a more accurate picture.

Question 2

How does 'Buy Now, Pay Later' affect my business?

Accepted Answer

While BNPL can increase your average order value, it also comes with risks. You may see a higher rate of returns and face cash-flow challenges. It's important to weigh the pros and cons before heavily promoting BNPL options.