Question 1

Should I sell on Amazon or build my own DTC store?

Accepted Answer

The best strategy is to do both. While DTC offers control and branding, Amazon provides a massive built-in audience and can significantly increase your overall sales.

Question 2

What is the fastest way to scale an e-commerce brand?

Accepted Answer

According to Aaron Parkinson, using paid media on platforms like Facebook and Instagram is the quickest way to test, launch, and scale a new product or brand in the DTC space.

Question 3

How much can Amazon add to my DTC business?

Accepted Answer

When done correctly, adding an Amazon sales channel to your existing DTC business can increase your gross sales by 20% or more, capturing a wider audience.