Question 1

Why is it harder to succeed on Amazon in 2026?

Accepted Answer

The competition on Amazon is fiercer than ever. To succeed, sellers need to think beyond the platform, leveraging external marketing and strong business fundamentals. It's no longer enough to just have a good product; you need a comprehensive strategy.

Question 2

What is the most important thing for an Amazon seller to focus on in 2026?

Accepted Answer

While many factors are important, the biggest shift is treating Amazon as a sales channel within a larger business, not the entire business itself. This means building a brand and marketing outside of Amazon to drive traffic and create a sustainable business.