Question 1

How are AI agents changing e-commerce?

Accepted Answer

AI agents are becoming the new gatekeepers, influencing buying decisions before customers even visit a website. They analyze product data and operational efficiency to recommend products, making it crucial for brands to have their data and fulfillment in order.

Question 2

Why is my website traffic decreasing even if my ads are performing well?

Accepted Answer

Your traffic might be decreasing because shopping decisions are moving to AI platforms like ChatGPT and Gemini. These platforms are becoming the starting point for product discovery, so if your brand isn't visible there, you're losing out on potential customers.

Question 3

What can I do to make my brand more visible to AI shopping agents?

Accepted Answer

To improve your visibility to AI, focus on operational excellence. This includes fast and reliable fulfillment, accurate product data, and a strong online presence. AI prioritizes brands that demonstrate operational discipline and provide a seamless customer experience.