Question 1

What is ad fraud in digital marketing?

Accepted Answer

It is invalid or fraudulent activity—bots, fake users, or manipulated signals—that wastes ad spend and distorts performance metrics across digital marketing channels.

Question 2

Why does AI make ad fraud harder to stop?

Accepted Answer

AI-assisted automation can mimic human patterns and adapt faster than legacy rules, so digital marketing teams need deeper verification—not guesswork.

Question 3

What should a business do first to reduce ad fraud risk?

Accepted Answer

Audit measurement, traffic sources, and conversion quality; treat invalid traffic as a budget leak and rebuild digital marketing reporting around defendable signals.